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Bruce Sullivan

Founder & CEO at Affinity

Bruce Sullivan is the founder and CEO of Affinity, with over 30 years' experience pioneering payroll technology innovations across Australia and New Zealand. He leads the company's technical vision and execution, driving innovation in systems architecture, software development, and intelligent automation that simplifies complex payroll operations for enterprise organisations.

Bruce has overseen the development of over ten industry-first innovations in the ANZ payroll market, including the myPA Assistant and Payroll IQ Command Centre. His focus is on building systems that compensate for human error, streamline workflows, and simplify integrations – helping payroll teams move from reactive firefighting to proactive, strategic workforce management.

What Bruce Writes About

  • •Payroll technology innovation and intelligent automation
  • •Systems architecture and integration strategy
  • •The evolution of payroll complexity and modern solutions
  • •Reducing manual effort and increasing accuracy through technology
  • •Building systems that help people do great work
  • •AI and machine learning in payroll operations

How Bruce Leads

  • •Technical vision and product strategy
  • •Innovation in payroll intelligence and automation
  • •Systems architecture and data security
  • •Customer outcome focus and solution design
  • •Cross-functional collaboration across product, development, and delivery teams

Outside Of Work

Outside of work, Bruce collects gadgets at a great rate and splits his time between Melbourne and Auckland.

2 Articles
LinkedIn

Articles by Bruce Sullivan

Strategic Guide
Strategy
Updated •6 min read

AI-native payroll: why integration now beats best-of-breed

AI-native platforms are changing the best-of-breed equation. When compliance validation happens continuously across rostering, time capture and payroll within a single system, you get lower risk and true end-to-end assurance.

Explore AI-native payroll integration
Strategy Guide
Strategy
Updated •8 min read

Why separating HR and payroll systems can be an advantage

Should you buy HR and payroll from the same vendor? Learn why best-of-breed – specialist HR plus specialist payroll – often delivers better results for AU/NZ organisations.

Read the best-of-breed strategy guide